Become a Digital Mobilisation Officer at Greenpeace Africa
Become a Digital Mobilisation Officer at Greenpeace Africa
In a world where digital platforms shape narratives, ignite social movements, and mobilize millions for change, Greenpeace Africa is calling on passionate digital changemakers to join the frontlines of environmental justice. If you believe in the power of digital tools to transform lives and drive collective action, the role of Digital Mobilisation Officermay be your perfect fit.
The Future of Activism Is Digital — And Africa Is Leading the Way
Environmental activism has evolved. From community meetings under trees to TikTok takeovers and online petitions, the fight to protect the planet is increasingly happening online. Greenpeace Africa understands this shift and is embracing it through a powerful platform of digital mobilisation.
The Digital Mobilisation Officer is a pivotal role within Greenpeace Africa’s Engagement / Digital Department, designed to amplify the voices of everyday Africans, empower grassroots action, and drive real-world environmental impact. At the heart of this role is a simple yet revolutionary idea: when people are given the right tools and platforms, they can become the most effective advocates for the planet.
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🌍 A Role with Purpose
The Digital Mobilisation Officer isn’t just about clicks and shares. It’s about building meaningful connections and rallying communities to take decisive action for the environment. You will be a digital engagement and mobilisation leader, entrusted with turning online momentum into offline impact.
You’ll help take platforms like VUMA.EARTH — Greenpeace Africa’s open campaign platform — to the next level. This is where ordinary citizens become campaigners, where ideas become petitions, and where activism becomes a shared African journey.
By supporting campaigns, guiding storytelling, and co-creating digital activism strategies, you will directly contribute to Greenpeace Africa’s mission of a just, green, and peaceful future.
Location, Language & Flexibility
Greenpeace Africa is proudly Pan-African. While the role prefers candidates based in one of its operational offices — South Africa, Cameroon, Senegal, or Kenya — the organization embraces a hybrid model, making work-from-home a realistic option for talented candidates across the continent.
Bilingualism is a major asset, with English and French as key working languages. Fluency in additional regional languages will be highly valued, reflecting Greenpeace Africa’s commitment to inclusivity and diversity in reaching and mobilising communities.
What You’ll Be Doing: Main Responsibilities
As Digital Mobilisation Officer, your work will span strategic planning, campaign delivery, tool innovation, and storytelling. Here’s a glimpse into your potential day-to-day:
✅ Amplify Digital Activism Across Africa
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Use Greenpeace Africa’s existing tools and digital channels to mobilize communities on environmental issues.
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Champion mass email campaigns, creating impactful supporter journeys that inspire participation and commitment.
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Build and execute social media strategies that cut through the noise, leveraging platform-specific approaches to fuel campaigns.
✅ Content Creation & Campaign Innovation
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Work with freelancers, creatives, and communication teams to create compelling, high-performing content.
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Initiate co-created digital campaigns that are grounded in African realities and have high visibility.
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Use news monitoring and social listening to spot opportunities for real-time campaigning.
✅ Empower a Digital Activist Community
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Coach and support local campaigners and activists to launch their own digital petitions and initiatives via VUMA.EARTH and other tools.
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Experiment with and introduce new digital tools to strengthen grassroots activism across the continent.
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Partner with stakeholders and product owners to enhance platforms and maximize engagement.
✅ Test, Measure, Learn — and Repeat
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Champion a data-driven culture, using analytics to guide strategy and improve campaign effectiveness.
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Design and implement A/B tests, refine messaging, and ensure that every tactic contributes to broader goals.
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Produce regular campaign performance reports and share key learnings with the wider Greenpeace Africa team.
✅ Be a Connector and Collaborator
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Build strong relationships within and beyond your team — from programme staff to fundraising colleagues.
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Share learnings generously, respond to challenges with creativity, and contribute to a culture of open collaboration and impact.
The Skills You’ll Bring
You don’t have to be a tech wizard or have a formal background in environmental science. What matters is your passion for activism, your comfort with digital tools, and your ability to turn ideas into action. Some of the key qualifications include:
Professional Experience
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Proven experience planning and delivering digital campaigns that drive audience engagement and real-world impact.
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A background in campaigning, communications, community organising, or digital advocacy.
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Confidence in creating content across social media, blogs, mass email, and video.
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Prior use of CRMs and CMSs like WordPress, HubSpot, Engaging Networks, or Action Network is a plus.
🌐 Digital & Technical Know-How
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An understanding of social media algorithms and content trends, and how to create platform-appropriate contentthat resonates.
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A working knowledge of HTML or CSS, with a desire to expand your skillset.
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Experience with testing and analytics tools to guide and improve campaign strategies.
🌱 Soft Skills & Values
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A collaborative spirit and eagerness to work with people from all backgrounds and regions.
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Strong writing and storytelling abilities with cultural and political sensitivity.
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A commitment to justice, equity, and decolonizing digital spaces by rooting African consciousness in everything you create.
💬 Why This Role Matters
Digital mobilisation is more than a job — it’s a force for good. In Africa, where the climate crisis intersects with socio-economic inequalities, digital tools can play a powerful role in giving voice to underrepresented communities.
Greenpeace Africa is not looking for perfection. It’s looking for authenticity, courage, and creativity. If you are driven by purpose, understand the nuances of digital organizing, and want to support African environmental activism from the ground up, this role is for you.
In a region where youth-led climate movements are already reshaping narratives, your work as a Digital Mobilisation Officer could catalyze even bigger shifts. You won’t just be crafting posts — you’ll be crafting power.
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Diversity & Equal Opportunity
Greenpeace Africa is an equal opportunity employer, deeply committed to building a diverse team. Gender, disability status, sexual orientation, nationality, culture, religion, and ethnicity do not define your suitability — your passion, purpose, and potential do.
The organization actively encourages applications from candidates who are underrepresented in the environmental movement, including Black, Indigenous, LGBTQ+, and differently-abled individuals.
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If this role speaks to you, here’s how to take the next step:
Email your cover letter and CV to rafrica@greenpeace.org
Use the subject line: “Digital Mobilisation Officer”
📅 Deadline to apply: 11 April 2025
Be sure to tailor your cover letter to highlight how your experience aligns with the role’s mission and how you envision contributing to Greenpeace Africa’s digital transformation.
✨ Final Words: Be the Change
This isn’t just a job description — it’s a rallying call. Greenpeace Africa is ready to support your growth, amplify your voice, and provide the tools for you to make a difference. Whether it’s crafting viral posts, launching bold petitions, or mentoring the next wave of digital activists, your work will matter.
So if you’ve been waiting for the perfect moment to bring your digital skills into purpose-driven activism — this is it. Apply today, and become part of a movement that’s as bold, vibrant, and unstoppable as Africa itself.
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